Before You Approve Your Giving Tuesday Video: Questions Worth Asking
Review your Giving Tuesday video for story clarity, correct facts, respectful treatment, clear speech, and an ending that fits where you will use it.
From One Story to a Giving Tuesday Video Package: The Cuts to Plan Before Editing
Plan a Giving Tuesday video package with a main story, a complete short cut, a vertical version, and an approved ending variation.
Filling the Room: Promo Videos That Get People to Your Fall Fundraiser
Your event promo video sells the why; the caption carries the when. What to film, the three cuts to make, and the timeline for a fall event.
Your Giving Tuesday Video: Decide the Story in August, Film It in September
Giving Tuesday is Dec 1. Here's the giving tuesday video timeline: decide the story in August, film in September, ready before the day.
August Is Your Story Month: Capturing the Footage Your Year-End Campaign Needs
Year-end giving campaigns are built from August footage, not November scrambles. Here's how to choose your story and build the capture list now.
Keeping Monthly Donors Connected: Storytelling for Recurring Givers
Monthly donors gave you permission to stay in touch. Most organizations respond with more asks. Here's how to use story to keep the relationship alive between campaigns.
Planning Your Fall Gala Video: What to Decide Before the Invitations Go Out
The gala video decisions that actually matter have to be made in July, not October. Here's the five-decision checklist to bring to your next planning meeting.
When to Start Filming for Your Year-End Giving Campaign (And What to Capture)
Your year-end fundraising video deadline isn't December. It's your last good capture window. Here's the backward-planned timeline and capture list to build before October closes.