How to Talk About Your Purpose Without Sounding Like Everyone Else
If your purpose statement still works when you swap your company's name for your competitor's, you don't have positioning — you have a genre. Here's how to find the version only you can say.
How to Make a Sustainability Video That Doesn't Feel Like Greenwashing
Most sustainability videos fail the same way: they claim a destination they haven't reached. Here's how to make one that builds trust instead of suspicion.
Fall Ministry Kickoff Video: Relaunching Programs After a Slow Summer
The fall ministry kickoff video isn't about announcing a date. It's about giving people a reason to show up. Here's the format that does that job.
PBC vs. B Corp: What Purpose-Driven Founders Need to Know Before They Tell Their Story
PBC and B Corp are structure and certification. They're the beginning of a story, not the story itself. Here's how to close the gap between the acronym and the reason — so your mission lands in thirty seconds.
Should Your Organization Start a Podcast? An Honest Framework
The podcast suggestion keeps coming up. Here's an honest four-question framework for deciding whether your organization is actually ready to produce one, and what to do if the answer is not yet.
The Mid-Year Story Audit: The Footage You Already Have (and the Stories You're Missing)
July is the year's hinge. Here's how to audit the footage and stories you already have, identify what's missing, and map your second half before fall campaign season starts.
Employee Testimonial Videos: Let Someone Describe the Mission at Work
The employee testimonial video that feels authentic doesn't start with a question list. It starts with deciding what you're actually trying to show, and who can show it honestly.
Sound Is Half Your Video: Audio Basics for Real-World Shoots
Bad audio kills good footage. Here are four field habits that fix most sound problems on location: in gyms, sanctuaries, lobbies, and anywhere else mission-driven organizations actually film.
Planning Your Fall Gala Video: What to Decide Before the Invitations Go Out
The gala video decisions that actually matter have to be made in July, not October. Here's the five-decision checklist to bring to your next planning meeting.
What Your Annual Impact Report Is Missing (Hint: It's the Story)
Your impact report proves the work. But proof isn't the same as a story people feel. Here's the method for finding the stories already in your report, and what an impact-report video actually looks like.
Interview B-Roll: What to Shoot While They're Talking
Great interview footage with nothing to cut to falls flat. Here's the shot list: what to capture while your subject is talking, and why each category matters.
When to Start Filming for Your Year-End Giving Campaign (And What to Capture)
Your year-end fundraising video deadline isn't December. It's your last good capture window. Here's the backward-planned timeline and capture list to build before October closes.