How to Give Feedback on a Video Edit Without Rewriting the Whole Story
Learn how to give feedback on video with one owner, timecodes, decision labels, and context that helps an editor protect your story.
What to Wear on Camera: A Practical Guide for Real-People Interviews
Learn what to wear on camera for a filmed interview, what to bring, and how a production team checks clothing with the set, light, sound, and movement.
Professional Video Without the Corporate Gloss: Protecting What Makes the Story Feel Real
Want professional video without the corporate gloss? Use five production choices to preserve the people, proof, and human credibility behind your mission.
Gala Day-Of Video Coverage: What Your Production Team Needs Before Doors Open
Event video production for nonprofit galas needs timing, priority moments, audio access, interview windows, privacy instructions, and final handoff notes.
From One Story to a Giving Tuesday Video Package: The Cuts to Plan Before Editing
Plan a Giving Tuesday video package with a main story, a complete short cut, a vertical version, and an approved ending variation.
Volunteer Appreciation Videos That Make Gratitude Feel Personal
Volunteer appreciation videos that actually feel personal: four formats, the specificity principle, and when to publish them before your next ask.
Filling the Room: Promo Videos That Get People to Your Fall Fundraiser
Your event promo video sells the why; the caption carries the when. What to film, the three cuts to make, and the timeline for a fall event.
Church Welcome Video: The First Impression Fall Visitors Actually See
Your church welcome video answers what nervous fall visitors are really asking, before they ever walk in. What to film, what to skip, and why.
Documentary-Style Video: When Your Mission Deserves More Than an Ad
A documentary style video means giving up script control for something scripted brand video can't fake. Here's the fit test for purpose-driven companies.
Your Summer Mission Trip Footage: Stories for the Whole Year, Not One Sunday
Your mission trip video doesn't end with the recap Sunday. Here's how to turn this summer's footage into stories that serve your church all year.
Your Giving Tuesday Video: Decide the Story in August, Film It in September
Giving Tuesday is Dec 1. Here's the giving tuesday video timeline: decide the story in August, film in September, ready before the day.
Recruitment Videos for Mission-Driven Organizations: Hiring People Who Believe in the Work
Your recruitment video can't compete on salary. It can show candidates why the work matters. Here's what to film and who belongs on camera.
Helping Real People Feel Comfortable on Camera (Before the Light Turns On)
How to help someone feel comfortable on camera before the shoot: the prep, the room, and the first ten minutes that matter most.
Back to Church Sunday: The Videos to Have Ready Before the Fall Rush
Back to Church Sunday is coming. Here's the video checklist and August timeline to be ready before the fall rush.
Case Study Videos for Purpose-Driven Companies: Proof Without the Pitch
Case study videos don't need SaaS metrics to prove impact. Here's how purpose-driven companies build honest customer story videos instead.
What to Expect When You Hire a Video Team
What does hiring a video team actually involve? Here's the video production process, from discovery to delivery, and what your team should expect.
How to Write a Video Script (When You're Not a Scriptwriter)
Here's how to write a video script without a film degree: talk it out first, format it right, and know when a script isn't what you need.
August Is Your Story Month: Capturing the Footage Your Year-End Campaign Needs
Year-end giving campaigns are built from August footage, not November scrambles. Here's how to choose your story and build the capture list now.
One Shoot, A Dozen Videos: How to Plan a Multi-Asset Production Day
One shoot, one video is the most expensive way to produce video. Here's the planning logic that turns a single production day into a quarter's worth of content.
Keeping Monthly Donors Connected: Storytelling for Recurring Givers
Monthly donors gave you permission to stay in touch. Most organizations respond with more asks. Here's how to use story to keep the relationship alive between campaigns.